🚫 SEO Is Not Dead, But Your Strategy Might Be
- Hermes Jimenez
- Jun 2
- 2 min read
Every year someone yells, “SEO is dead!” And every year, they’re wrong. In fact, if you hear someone say this, consider it a red flag for a sales pitch... What is dead? The shortcuts. The spammy tactics. The idea that you can game Google with a few keywords and backlinks.
SEO didn’t die and neither did Google or search engines. They have evolved. And if you’re still treating it like it’s 2015, then yeah... your strategy is dead. But don’t you worry, I’m gonna explain it here for you.
What’s Actually Dead
Let’s be honest, these tactics should’ve been buried years ago:
Keyword stuffing. Old and boring!
Buying sketchy backlinks. Who does this still?
Writing blogs with no value, just to check a “SEO box” Not this one, of course😉
Prioritizing bots over people. (very common)
The old tricks don’t work anymore. We have to change with the times. Google is smarter. Users are smarter. Hell, everyone is smarter… or is pretending to be using AI.
If your site isn’t genuinely useful and well structured, it’s not going to rank. Period.

What Still Dominates
SEO is still king, but only when it’s done right. Just like we do it. 🙌
That means:
Search intent: Understanding why people are searching, not just what they’re typing
Topical authority: Becoming the trusted voice in your niche
UX and performance: Fast, mobile optimized, clean layouts
Human first content: Actually answering real questions or solving real, everyday problems.
This is what modern SEO looks like... helping people find you when they need you most, and giving them a reason to stick around. Algorithms change all the time but people don’t. Focus on them, and the rankings will follow.
Where SEO Is Headed (And How I Stay Ahead)
Search is changing and I’m already adapting for where it’s going, and I’m also helping our clients get there.
AI driven search results: Google’s SGE, ChatGPT browsing, and more
Visual/video search: YouTube, TikTok, and image SEO 👈 this one’s highly overlooked
Zero click answers: Featured snippets, answer boxes, local maps... Own the space, even when people don’t click
Content strategy that blends human insight with smart AI tools. Not content farms, real content made better with tech.
Modern SEO isn’t about guessing. It’s about being strategic, consistent, and future-focused. We stay ahead of the curve so the people who trust us always get the results they need.
Ready to Own Your Spot in Search?
If your current strategy feels outdated, invisible, or like a waste of time, it probably is. However, that’s not a reason to quit on SEO. It’s a reason to bring in someone who understands how it really works today.
Your competition is using SEO. It’s strategic, it takes work, and yeah, it can be expensive. Not with us. We’ll take care of it for you while you focus 100% on your business.
Let’s turn your online presence into a top rank... not a ghost town.👉 Reach out, and let’s build a search strategy that actually performs. Contact us now!
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